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Product metrics quantify usage, engagement and revenue so PMs make data-backed calls. See core types and how to set targets.

To boost acquisition, activation, retention, engagement, and revenue, you need to track specific product performance metrics.

Why is the retention rate so important? It is used to determine the percentage of customers who continue paying for a product over time.

Customer acquisition cost (CAC) is the cost related to acquiring a new customer. In other words, CAC refers to the resources and costs.

Customer lifetime value (CLV) is a key stat to track as part of a customer experience program. Learn what it is and how to track it!

Cohort Analysis is a form of behavioral analytics that takes data from a given subset and groups it into related groups rather than one unit.

The churn rate is the percentage of subscribers who discontinue service subscriptions within a given time. Learn how to calculate customer churn rate, revenue churn rate

AARRR stands for Acquisition, Activation, Retention, Referral, Revenue—the pirate metrics. Map each step and spot leaks in your funnel.

A North Star Metric is the single most important metric that reflects the core value a product delivers to its users. It serves as a guiding measure of success, helping teams align their efforts toward sustainable growth.

Leading indicators are metrics that provide early signals about future outcomes, while lagging indicators measure past results. Understanding both is crucial for effective product management, as they offer complementary perspectives on product success and growth.

NPS asks: “How likely are you to recommend us?” Score = %Promoters − %Detractors. Use this to gauge loyalty and act on feedback.

Line, bar, pie, funnel, heat map—pick the chart that matches your data questions with this quick visual guide and real product examples.

Postman excels at API testing; Swagger/OpenAPI shines for documentation. Compare features, workflow, and when to choose each tool.