Latest Articles

A beginner's guide to product metrics. Learn the key product KPIs, their importance, and how to choose the right metrics for your product.

Learn the 5 most essential product metrics every PM should track, including DAU/WAU/MAU, retention, churn, NPS, and conversion rate, to make data-driven product decisions.

Learn how to identify and align on the right North Star Metric for your product to drive sustainable growth.

Learn the difference between leading and lagging indicators and how to use them together to make better product decisions.

Learn how to measure retention rate and implement effective customer retention strategies to boost engagement and long-term growth.

Learn how to calculate customer lifetime value and why it matters for your product.

Learn how to use NPS to measure customer satisfaction and drive growth.

Learn how to use the AARRR framework to drive product growth and improve user engagement.

Learn how to calculate churn rate and implement strategies to reduce customer churn.

Learn how cohort analysis can help you understand user behavior patterns and optimize your product.

A guide to leveraging various chart types for effective data visualization in product analytics.

A comprehensive comparison of two popular API development tools, their use cases, and when to choose which.