B2B Marketplace Dashboard
What is a B2B Marketplace Dashboard?
A B2B Marketplace Dashboard provides key insights into marketplace operations, helping businesses monitor vendor performance, buyer engagement, and transaction trends. With real-time data, companies can optimize supplier relationships, enhance sales strategies, and drive marketplace growth.
Why Use A B2B Marketplace Dashboard?
- •Track vendor and buyer activity in real time
- •Gain visibility into orders, transactions, and revenue trends
- •Measure vendor performance and product quality
- •Monitor buyer engagement and conversion rates
- •Ensure smooth dispute resolution and customer support
What questions should a B2B Marketplace Dashboard answer?
✦How many active vendors and buyers are on the platform?
Are vendor and buyer numbers growing over time?
✦What percentage of buyers make repeat purchases?
Are buyers satisfied enough to return and place more orders?
✦Which vendors have the highest fulfillment and response rates?
Are top-performing vendors providing a great experience?
✦What are the common reasons for order disputes and refunds?
Are disputes caused by product issues, shipping delays, or miscommunication?
✦How long does it take to process an order from placement to fulfillment?
Are there bottlenecks slowing down transaction completion?
✦What is the total revenue generated through commissions?
How profitable is the marketplace based on transaction fees?
What metrics should I track in a B2B Marketplace Dashboard?
Active Vendors
Number of vendors actively listing and selling products on the platform.
Fulfillment Rate
Percentage of successfully completed orders. A high rate indicates reliable vendors.
Active Buyers
Number of businesses actively purchasing through the marketplace.
Repeat Purchase Rate
Percentage of buyers returning for additional orders, indicating buyer satisfaction.
Total Transactions
The total number of completed transactions over a given period.
Commission Revenue
Total earnings generated from marketplace commissions and fees.
Support Ticket Volume
Number of support tickets raised by vendors and buyers, measuring customer support workload.
Resolution Time
Average time taken to resolve disputes and support issues.
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